Jackal Navan
Jackal Navan is part of the prestigious Animal Collective hospitality group, a dynamic establishment that brings urban sophistication and social vibrancy to County Meath.
Service
Social Media Marketing, Marketing, Photography
Sector
Hospitality
Year
2024
As a key venue within a collection that spans Dublin, Cork, and Navan, Jackal exemplifies how strategic visual storytelling can establish a strong brand presence in Ireland's competitive hospitality sector.
Located in the heart of Navan at Market Square, Jackal opened its doors in 2023, quickly becoming a cornerstone of local social life. The venue stands out for its carefully curated offering of craft beers, artisanal cocktails, gourmet pizzas, and an inviting beer garden, all while maintaining the high standards and distinctive atmosphere that the Animal Collective brand is known for throughout Ireland.
Objectives:
Strengthen brand recognition within the Animal Collective family
Capture the venue's unique atmosphere through compelling visual storytelling
Create shareable content that resonates with the target audience
Highlight the distinctive features of the Navan location
Drive foot traffic through engaging social media presence
Balance brand consistency with local character
To achieve these objectives, I developed a comprehensive visual strategy centered on professional photography that showcases both the venue's distinctive features and its connection to the larger brand family. The approach focused on capturing authentic moments, architectural details, product presentations, and the vibrant atmosphere that makes Jackal a destination venue in Navan.
The result is a cohesive visual narrative that successfully communicates Jackal's unique identity while maintaining strong ties to the Animal Collective brand. Through careful attention to detail and strategic content creation, the photography not only showcases the venue's offerings but also creates an inviting digital presence that transforms online engagement into real-world visits, establishing Jackal as a premier social destination in County Meath.
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