Common Purpose Ireland
Common Purpose Ireland delivers transformative leadership experiences for individuals and organizations who want to make a difference in their worlds, and the world around them.
Service
Social Media Marketing, Marketing, Graphic Design
Sector
Professional Training and Coaching
Year
2022
Legacy is a global campaign by Common Purpose which invests in young people across the world so they can become a connected generation of leaders with a clear vision for what their legacy will be.
Legacy initiatives are for young people aged 18-25, from across a city, a country or a region. They are an amazingly diverse group: some in employment, some not; some studying, some volunteering. Many will be passionate activists, others will be finding their own causes. Legacy reaches young people from very different backgrounds and beliefs, but they all have one thing in common: their generation. Legacy Initiatives challenge a generation to think 20-30 years ahead to a significant anniversary for their city or country and envision what their legacy will be.
Objectives:
Increase program visibility and engagement among 18-25 year old
Build a strong digital presence across multiple social media platforms
Transform social media followers into program participants
Create compelling content that resonates with young potential leaders
Drive meaningful engagement through targeted digital campaigns
To achieve these objectives, I developed and implemented a comprehensive digital strategy across Instagram, LinkedIn, and TikTok. Each platform received tailored content designed to maximize reach and engagement with our target audience. The digital campaign was supported by carefully crafted graphic design materials, including presentation templates and program guides. This integrated approach successfully transformed interested leads into enrolled students, creating a new generation of Legacy program participants.
The result was a dynamic blend of digital marketing and design solutions that effectively communicated Common Purpose's message while attracting and converting our target audience.
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